SEO means “Search Engine Optimization” which plays a critical role in the success of any website, as it determines the positioning or ranking in the search engines results when searching for a particular term or phrases, often referred to as keyword phrases.

Google has 74% of the search engine market, followed by Yahoo and Bing, so it is wise to optimize your website for the best SEO results in Google.

We have provided a comprehensive explanation of what SEO is, other terms like SEM, PPC, CPA are also covered in this category, enjoy.